QR Code has become ever more present in people’s lives. It is already used in many day-to-day scenarios, in addition to corporate and industrial environments. Thus, understanding it and knowing how to apply it can make a big difference in the results of a company.
The QR Code system is an important part of digital transformation. Developed in Japan, it was initially used to catalog parts in vehicle production and has now been widely applied to the Industry 4.0 for inventory management and inventory control.
In this article, we will introduce some of the key uses of QR Codes and the benefits they can provide to organizations as a whole. Continue reading to learn more!
How do QR Codes work?
QR Code, short for Quick Response Code, is a visual representation of binary information, which can contain data both horizontally and vertically. This two-dimensional feature is its difference from the conventional barcode, which allows reading only in the horizontal way.
Being a bidirectional barcode, its reading is done by smartphones or other electronic devices with a camera. From its reading, it can open an app, a text, SMS, phone number or an email. In addition, if the device also has internet access, the code can be converted into a URL address and open different types of content.
As it supports this range of extensive content, QR Code opens up many possibilities for use in various segments. Let’s go to some applications:
What are QR Code uses?
QR Codes have many uses for businesses, especially for commerce in general. After all, it is an important communication tool that directly impacts brand dissemination, improving identity and proximity to consumers, as well as facilitates financial control.
It can be used to make payments on online channels and in physical stores without the need for extra typing or passwords. In addition, it manages to take the potential customer to the company’s website, having specific information about products or services, which guide them in their purchase.
Here’s a look at the top 6 QR Code uses and how it can effectively contribute to streamlining marketing and sales processes.
- Information propagation
The accessibility available in QR Codes allows you to transmit any type of message with industrial, commercial or corporate objectives. Through apps or the camera in smartphones, it is possible, as said, to scan the two-dimensional code and access the information online.
QR Codes allow loading of simple texts, favoring the use of this technology to share information, which makes them very common in products and packaging of many fields.
In this way, it is possible to have access to the specifications of items, simply using a code reading app and the camera of the mobile phone to scan the Code and obtain all the data contained in a product, such as date of manufacture, technical characteristics, industry data for contact, among other specifications.
In agricultural products, for example, traceability information can be made available. This is an important transparency tool that the industry can provide to consumers.
- Payments and banking transactions
In addition to enabling online payments with greater agility, QR Codes can direct customers at the time of purchase, transferring the amounts directly to an ERP system.
This makes it easier to manage financial information. You can keep account data and make transfers by reading a QR Code to capture information, as with the Brazilian Instant Payment System, PIX.
In this case, a QR Code can act as a shortcut for a PIX key. That way, instead of data, such as phone number, email, CPF (Brazilian Security Number) or the random combination of numbers, it is enough to display the QR code on the screen of the mobile, in the cashier of a store or in Messages on WhatsApp.
When the QR Code is scanned by the camera, it allows the money transfer to the account of its issuer. This function is very useful, especially for retailers and service providers, since they will be able receive payments for their products and services without the need to pay intermediaries such as machine and credit card operators.
For the consumer, the main advantage is not having to carry several credit and debit cards around. Just have your phone at hand to make payments. However, this type of operation requires access to the internet, since it is a transaction carried out through a bank application in which the PIX key is registered.
There are two types of QR Codes related to PIX keys: static and dynamic QR Codes. The static type can be used continuously, always presenting the same data. It allows the receiver to set the amount of the transaction or to leave this option open, so that the consumer can enter the amount to be paid. In this way, it can function as a label of a product, with a fixed value, or as a representation of the bank details of the recipient.
The dynamic version of the QR Code works only for one transaction. Even if the amounts, receiver and payer are the same, a second payment requires a new code. This option is good for online purchases, which need to be purchased exclusively, with specific values and recipients.
- Check-in and forms
Since QR Code is able to open links, it has already been widely used to connect physical spaces and allow people to check into places. In these cases, it can open forms/login pages or open a specific app.
The last case is what happens in one of Venturus’ products: Lockdesk. The solution allows company employees to book workstations and, when they arrive at the office, check-in through QR Codes located on the desks.
The camera reads the code, which opens directly into the mobile version of the application, which is already logged in with the employee’s information. In case the user has not made a reservation, by reading the QR Code of an available table, the system verifies and offers to make the reservation and check-in at once.
This type of use of QR Code allows more ease and convenience in returning to face-to-face activities in a hybrid work environment. In addition, it opens up possibilities in other areas and other offices, for purposes of collecting data, requiring credentials for entry into physical spaces and much more.
- Inventory control and optimization
The use of QR Codes in product inventory processes helps to identify and locate large amounts of information, such as product description, manufacturing batch, expiration date, quantity, among others.
It can also be used very efficiently to detect products, pallets and storage locations, such as shelves, floors or addresses, when moving stock. Thus, this type of technology can bring benefits to stock, such as:
- agility in separating and shipping products from QR Code reading;
- inspection of specific product quantities for shipping, avoiding possible delivery failures;
- convenience to view storage addresses, simplifying storage operation;
- registration of products delivered to each customer, facilitating tracking;
- security and simplification in processes involving inventory.
Bringing experience to customers through personalized QR Codes enhances the marketing of any company. This is because many consumers value the packaging, in their shapes and colors, as well as the information contained in them. Thus, this technology can be used to turn them into a multi-channel experience.
QR Codes can also be used in marketing to improve brand identity or even serve as a business card, directing the consumer to the website, to conversion forms and to product catalogs.
The QR Code — present both online and in strategic places — helps to rouse the curiosity of consumers, taking them to the online pages of promotions, product specifications and brand history, motivating them to seek more content in the company’s online space.
In addition, it gives entry to a lot of information that can be used on labels or packaging, such as:
- user instructions;
- nutritional information;
- return addresses;
- composition etc.
What are the benefits of using QR Codes?
As we have already mentioned, QR Codes can store a large amount of data. This is critically important, as it helps businesses increase their current and potential consumer engagement.
Realizing this great power of QR Codes, companies of all sizes and segments have been working on the development of exclusive codes. Thus, some organizations, such as Magazine Luiza (Brazilian retailer) and SMEs, among others, already use this technology on a large scale.
The use of QR Code provides several benefits, because it:
- helps increase profitability;
- increases competitiveness;
- contributes to product logistics;
- improves consumer engagement;
- optimizes processes;
- enhances marketing for industry and retail;
- provides enchantment in customer experience.
As you could see, knowing how to use QR Codes can provide excellent results for Industry 4.0 and commerce, bringing greater profitability and more competitiveness to companies. This is because the numerous possibilities of uses lead to the enchantment and engagement of the consumer, contributing, consequently, to their good direction in the journey of purchase.
Was this article helpful? Venturus has experience with the different uses of QR Code. To learn more, contact us!