Mobile development, designed for smartphones and tablets, has been increasingly consolidating itself. It is not only a growing market but also one of the main forms of interaction people have with each other and with brands.
In fact, the majority of internet users access the web through mobile devices. The Continuous PNAD (National Household Sample Survey), conducted by IBGE, indicates that mobile phones are the most used devices for internet access in Brazil, used in 99.5% of households with internet access.
Therefore, it is essential for companies to pay attention to the needs of this audience. In this context, new concerns arise precisely because companies aim to reach more and more potential customers.
Additionally, mobile apps can offer a personalized and intuitive experience, which can make a significant difference for a user. In this article, you will find the most important information about this development model and its importance for organizations.
What is mobile development and how to apply it more effectively?
Mobile development refers to the process of creating an application for mobile devices, such as smartphones and tablets.
The most successful companies in the market leverage mobile development to create apps that offer a personalized and integrated experience to their customers. This includes everything from custom design to functionalities.
Furthermore, companies use mobile development to create innovative solutions that can simplify and improve daily operations.
Is your company thinking "mobile first"?
Mobile-first is a design strategy primarily focused on mobile devices. The idea is that, instead of creating a website or an app for desktop and adapting it for mobile devices, developers start from the mobile base and prioritize essential features – in other words, thinking mobile-first!
Following this application development strategy, companies and developers in the market need to pay attention to "mobile first" because the majority of internet traffic is now generated by mobile devices.
If they want to capture this audience, they need to offer an optimized experience with the most accessible access possible.
Which mobile development languages are in demand?
The most popular mobile development languages for Android are Java and Kotlin, while Swift is more focused on Apple's iOS. Here are the key aspects of each:
Java
Java is one of the most used languages for developing Android applications. It was created in 1995 with the intention of simplifying object-oriented programming (OOP). The Android platform uses a subset of the Java language, and the main components of the system are written in this language.
Therefore, knowledge of Java is essential for developing an Android application. In addition, it is worth mentioning that the applications and tools from Oracle (the company responsible for Java) are very well documented, facilitating the work of the team of those who want to develop applications in the mobile first model.
Kotlin
Kotlin emerges as an alternative to the Java language, aiming to optimize and expedite the development of Android applications. It was created in 2011 by JetBrains and Google, with its version 1.0 released in February 2016.
The main advantage of Kotlin is its ability to interact directly with existing Java code, allowing development teams to gradually migrate to this new language.
Since 2017, Kotlin has been officially recognized by Google as one of the main languages for Android development. In addition, JetBrains makes all of its official documentation on this language available free of charge to developers.
Swift
Swift was created by Apple's development team in 2014 to simplify and facilitate the development of applications for iOS and macOS. Its version 1.0 was released in September of the same year.
The main advantage of Swift is its ability to interact directly with existing Objective-C code, also allowing development teams to gradually migrate to this new language. Since 2015, Swift has been officially recognized by Apple as one of the main languages for developing applications for iOS and macOS.
Complete mobile development
Mobile development can be a challenge for many companies. Our team of experts in mobile technologies creates secure and customized solutions tailored to your demands.
Care and careful planning are necessary, beyond the development itself. Venturus works with the complete cycle of development and optimization of mobile applications, offering a range of services that will significantly help any company find the best path.
This includes design teams with UX and UI specialists who work on understanding applications, creating prototypes, and designing interfaces respectively. Additionally, specialists in QA (Quality Assurance) are essential to ensure the functioning and final quality of products.
Contact our experts using the form below and start putting your company into the future today!
